Many people prophized the death of print in the early 2010s, but in the tourism industry, we’ve found that people still love it!
The constant challenge that we have recognized is evolving the content to be in line with modern consumer tendencies. Social media use has led to much shorter attention spans, so we moved away from longer articles to showcase the destination. Instead we focused on making photos and short blurbs inspire the potential traveler to want to discover more.