With 1,600 restaurants in Montgomery County, we needed to create a magazine to inspire locals and visitors alike to satisfy their cravings and discover new dining experiences.

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​​The Valley Forge Tourism & Convention Board’s Annual Luncheon is their biggest event of the year. For 2018, we decided to theme the event Reimagine, to celebrate the attractions around the county that were using their creativity and vision to raise the bar. We used a CMYK color palette to set an optimistic and magical mood. Animations of landmarks around the county being drawn to life conveyed the idea of the human imagination at work.

For the intro the the program, we worked with Blue Design to execute an idea for a video that would showcase this idea of attractions being illustrated to the sound of a cover of the Willy Wonka classic, “Pure Imagination".”

The event, which transformed the Greater Philadelphia Expo Center at Oaks, had a record 600 attendees.

Many people prophized the death of print in the early 2010s, but in the tourism industry, we’ve found that people still love it!

The constant challenge that we have recognized is evolving the content to be in line with modern consumer tendencies. Social media use has led to much shorter attention spans, so we moved away from longer articles to showcase the destination. Instead we focused on making photos and short blurbs inspire the potential traveler to want to discover more.

In 2017, we decided to pursue an idea that had been in the backs of our minds for awhile…what if we launched a mascot? The theme for that year’s National Tourism & Travel Week was faces of travel. It was almost too perfect!

That year, Montgomery “Monty” Fox made his debut. We initially launched him as a fun and interactive extension of our brand that would put smiles on the faces of children and adults alike, but we soon realized he opened up doors for new content opportunities with the University of Pennsylvania, Super Bowl Champion Philadelphia Eagles, Philadelphia Phillies, Legoland, Elmwood Park Zoo, Septa, and the Philadelphia Flyers.

2.7 Million Media Impressions

800,000 Reached on Social Media

270,000 Votes Cast

150,000 Website Visits

And it all started in 2016 from a facebook post gone bad.

Dane Miller trains olympic athletes out of Reading, Pennsylvania where he owns and operates Garage Strength, just named the Strongest Gym in America by USA Weightlifting. I’ve been fortunate to do work with him through my company Howlite Picture Company. This project first involved a photoshoot which then led into laying out his book, Bize and Trize Volume II.

With more than 30 pet-friendly hotels and being the host of the National Dog Show, Montgomery County is poised to be an incredible destination to travel to with your dog.

With King of Prussia Mall, discount shopping at premium outlets, and small town shopping, we believe that Montgomery County has the best shopping in the country.

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Every fall, the Valley Forge Tourism & Convention Board hosts it's Annual Luncheon for members and stakeholders. At this year-end wrap up, new projects are unveiled and special announcements are made. The goal for 2017: get a record number of attendees and blow them away with an experience they would never forget.

The real challenge with the branding of Montco Makers was “what do you call tours that involve craft breweries, wineries, AND distilleries?” Suggestions like “Drink Montco” fell flat, but we labored tirelessly until we came up with the brand that you see before you today.

Arts Montco was created to promote and develop the arts & culture scene in Montgomery County

These projects are really about the culture of the Valley Forge Tourism & Convention Board. The business cards speak to the cutting-edge nature of the team and the quality of the destination. The employee handbook doesn’t just contain the organization’s policies and procedure, but defines it's culture with eight core values.

And of course, if you are going to have a company car in the tourism industry, it better be exciting! We know that when the Mini Cooper is out and about, it’s turning heads and is a driving billboard for the organization.